Employee engagement strategies
Intranet Horror Stories: What to Avoid When Managing a Digital Workplace
Fri, Oct 11, '24 · 4 mins read
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Employee engagement strategies
Madina Baikulova
Fri, Oct 11, '24 · 4 mins read
The digital workplace is meant to be a space of seamless communication, collaboration, and efficiency. But when things go wrong, it can quickly turn into a nightmare. Mismanagement can create confusion, frustration, and a decrease in productivity — essentially, an intranet horror story. To help you avoid these terrifying situations, here are some common intranet nightmares and how to prevent them from haunting your digital workplace.
Horror story: You’ve launched your intranet, expecting it to become a bustling hub of activity, but months later, it’s as silent as a graveyard. No one’s using it, and the few posts that do appear seem lost in a sea of forgotten content.
What to avoid: This common horror occurs when there’s no clear engagement strategy. If the intranet isn’t easy to navigate or doesn’t offer valuable content, employees will abandon it. To avoid this fate, ensure your intranet is active and regularly updated with fresh, relevant content. Foster engagement by encouraging team participation with polls, discussions, and recognition for contributions. Run internal contests and offer prizes to employees with the highest engagement (read about the Scavenger Hunt we organized at Happeo during Easter). Additionally, offering training or onboarding sessions for employees to understand the platform can drive initial use. You can store them in a dedicated Hapeo Page. See this blog post to get inspired with more ideas on driving engagement in your intranet.
Horror story: Employees spend hours trying to find that one important document buried deep in a maze of folders and subfolders. By the time they locate it, deadlines have passed, and productivity has plummeted.
What to avoid: Poor knowledge management is one of the worst intranet nightmares. If users can’t quickly and easily find the information they need, they’ll avoid using the system altogether. To prevent this, focus on optimizing your content. Use a clear naming convention for your Pages and educate your users on how to leverage the search function so employees can find key resources in seconds. Frequently review your content structure to ensure it doesn’t become cluttered or overly complex, and use analytics to identify which types of content employees struggle to find the most.
Horror story: You’ve stumbled upon a procedure document on the intranet that hasn’t been updated in years. This leads to confusion and costly mistakes because employees are relying on outdated information.
What to avoid: Stale, outdated content lurking in the shadows of your intranet can be disastrous. It not only causes confusion but also erodes trust in the system. To keep your intranet fresh and reliable, implement a content management strategy that includes regular audits to remove or update old information. Assign content owners to specific areas of the intranet to ensure that each department is responsible for keeping their materials up to date.
Horror story: Your team is using email, chat apps, and random cloud tools alongside the intranet, resulting in scattered communications. No one knows where to look for updates, and important announcements are buried in an endless scroll of messages.
What to avoid: The “scattered tools” curse occurs when the intranet isn’t positioned as the central communication hub, leading to fragmented, inefficient workflows. To prevent this, integrate external tools with your intranet so employees have a central place for updates, documentation, and discussions. Promote the intranet as the primary source of truth for company-wide announcements and policies to ensure no critical information gets lost in the shuffle.
Horror story: Your intranet is overloaded with too many posts, announcements, and notifications, overwhelming employees with clutter. Instead of enhancing productivity, it’s causing information overload and decision fatigue.
What to avoid: While a content-rich intranet can be beneficial, too much information can lead to chaos. If employees are constantly bombarded with notifications, or if the platform feels like a jumble of unrelated updates, it becomes overwhelming. Streamline the user experience by building a strong communications strategy. Promote guidelines on communications, which types of posts should be announcements, which Channels are best for certain types of messages, and which types of discussions should be left for instant messaging tools. You may also try scheduling posts when addressing audiences in different time zones. That way, you can share your message at the most convenient times for your target audience, so nobody is overwhelmed by numerous notifications every morning.
Horror story: As employees navigate the intranet, they’re horrified to find a monstrous patchwork of mismatched fonts, clashing colors, and disjointed layouts — a Frankenstein creation stitched together with no rhyme or reason. Each page looks like it belongs to a different site, leaving users lost in the chaos.
What to avoid: Inconsistent design across intranet pages can lead to a chaotic and unprofessional appearance, making it harder for users to navigate and engage with the platform. To avoid this, intranet platform owners should establish brand styles and set up page templates that reflect the company’s branding. Define guidelines that can be applied across all pages to create a cohesive look and feel. By using standardized templates, employees can easily create new content while maintaining design consistency, ensuring that your intranet feels organized and professional, no matter where users go.
While these intranet horror stories may sound all too familiar, the good news is they can be easily avoided with thoughtful planning, regular updates, and a focus on user experience. By keeping your content fresh, your navigation intuitive, and your platform engaging, you can turn these digital workplace nightmares into stories of success.
A well-managed intranet can become the heartbeat of your company, boosting productivity, fostering communication, and creating a seamless employee experience. So, take heed of these spooky tales and make sure your intranet stays on the path to success — without any ghosts, zombies, or digital phantoms lurking around the corner!
If you want to learn more about Happeo and the ways our customers use their intranets to drive productivity, request a demo here.