We’ve improved the Search Analytics calculations
![We’ve improved the Search Analytics calculations](https://www.happeo.com/hubfs/feature.jpg)
7 mins read
Thu, Dec 7, '23
Platform
Use cases
Solutions
Resources
Explore
Use Cases
Capabilities
Explore
Guides
7 mins read
Thu, Dec 7, '23
Earlier this year we released a new Search experience in Happeo that enhanced the overall search experience for users and made it easier to find results. We’ve now improved the Search Analytics calculations to match the changes in the Search behaviour of our users. Read more below.
Here’s a quick reminder on what was introduced with the new Search experience release:
You can learn all about the new search here.
After this release, a few of our customers have noticed a decrease in their search success rates. We’ve investigated this, and it turns out that Search is actually a victim of its own success. Read more below.
In our Search Analytics, we categorize user searches into three main groups: successful searches, failed searches, and refined searches. These categories together account for 100% of all user interactions with our search system.
Now, with our recent update, users can type a query and get a result that shows up in the search bar itself, leading to an increase of refined searches. This means that more users are modifying their initial search queries to find what they're looking for, simply because it’s more user friendly to do so now (we saw an increase of about 33% in using the search bar to find answers instead of the search results page).
However, there's an issue with how we define failed searches. It turns out we're being too generous when determining if a search has failed, or even if it’s refined. This generosity leads us to classify certain refined searches as failed, and successful searches as refined. This is why you’ve likely seen your search success percentage decrease since this release. In reality, some of those searches that were initially labelled as failed are actually successful when you consider the refined searches that followed.
For example:
In summary, while it may seem like our successful searches have decreased, it's mainly due to a change in how we categorize and account for user interactions, particularly in the refined and failed search categories. On average, we’ve seen a 10% increase in refined and a 5% increase in failed searches across customers.
Search sessions: one search session can have multiple queries in it. Open search bar starts a search session
Search queries: any term that you look for in search